Living The Life of a Real Estate Investor

real estate and wine

Houstonians have a lot of luxuries that we take for granted. Where it’s the various wine bars we have, listening to symphonies downtown, or rooting for our Astros, there’s always one thing that continues to stand out — well let’s make that two. Our wine and our homes.

Houston is huge, and so is its real estate market, which has some of the most friendly people in the city, I might add. Because of this, there’s always something available to those that are looking to or are already involved in the real estate market here. Because the city is so large, there are neighborhoods that just go through waves of ups and downs. Either it’s a new development, redevelopment, or it’s starting to lose its value, real estate investors are almost always involved in some fashion. We keep building new areas, and we revitalize old ones. This is what keeps the city from becoming a huge dump!

There are currently 250,000 real estate agents, an estimated 50,000 real estate investors, and over 1 million homes that need to be restored or remodeled in Houston

Getting into the real estate market in Houston is not that terribly difficult. You simply have to start going to one of the many local real estate events, whether it’s a REIA or a private but regular event (there are some that are once a month while others are once a week), there are always people to meet. In real estate, your network is the number one most important thing. Without your network, you wouldn’t be able to learn as well, have a list of buyers, have a list of lenders, or generally know what is happening in the market. You can make money and get by very well simply by having a network and being brand new to the scene! Make sure you start visiting these events, and don’t miss any chance you get to build a relationship with someone else, no matter how well or poor they’re doing for themselves. You never know what kind of connections each person has.

Aside from the real estate itself, people that have networked in these groups tend to do business with each other that may not even be related to real estate. The real estate investment market is not something that most investors begin with, it’s something they lead up to. That means they have a whole life and list of connections in other markets, and real estate may simply be a secondary form of making their money work for them. This can lead to a lot of different, new business ventures outside of flipping houses.

So what’s it like for a real estate investor? It’s pretty easy going, I must say. Call up some new leads in the morning, follow up with some in the afternoon, sip on some wine in the evening, or maybe even the whole day depending on where you have to be. In either case, you don’t need to answer to anyone or be in any particular place unless you want it. Different real estate investors have different styles. A lender may never have to look at a house and can simply make money off the interest from their outbound loans. A wholesaler who loves to talk to people can discuss options with homeowners that are in trouble, and help them sell the house fast. A flipper can work on houses because they really enjoy making something old and yucky turn into something new and amazing. And long-term renters can simply collect a check every month and never have to work again!

There are all sorts of options when it comes to investing. The best thing to do is just simply get out there and learn! You can check out our sister company, Home Buyer Houston, to learn more about how this works. Check out more about real estate and our lifestyle one our blog http://www.bluewaterwinedist.com.

Tips As A Vendor In A Trade Show

Like many other industries, it’s important for us to play a part when it comes to trade shows. Whether you’re participating as a vendor for the first time or you’re a veteran wine vendor, you want to make your company, and product, stand out from the competition. Here are some important tips to consider when playing the vendor role at a trade show:

 

1. Presentation

Presentation for your booth is incredibly important. While we know that big vendor booths attract a lot of attention, we also don’t want to break the bank spending a lot of money on such a large and prominent space. So, going for a smaller booth size but putting a little more investment into your promotional material can go a long way. For example, rather than just getting any old typical table cover, you can get high-quality custom designed table covers that will help your brand stand out and make better use out of that type of real estate. You may also save yourself some headaches by getting stretch-fit covers vs typical cheaper ones so that you don’t have to deal with shifting cloth or double-sided tape.

The most important thing here is making sure that you have a decent designer working on your material. Colors that blend well, imagery that is appealing, and making sure that print doesn’t come off pixelated are all important factors when trying to make a good impression on visitors to your booth. Your promotional material can include overhead banners, standing banners, brochures, and even raffle items.

 

2. Interaction

Arguably more important than your promotional material, interaction with your prospective customers is of most importance. It doesn’t matter if your material doesn’t look as good, you must be able to converse with your customers and give them value. Don’t try to oversell. Get to know them on a personal level and they will be able to relate to you more easily. Be excited to learn about each person, as they’re full of their own experiences and stories, and they love having someone to listen. Even as a sales person, listening to a customer will make them improve trust in you and increases your likability. At that point, you can pretty much sell them whatever you want.

 

Trade shows are important, so make sure that you’re participating in them to expand your network. Just be sure to make note of these important tips as they’re going to help you stand out from the competition and increase your return on investment.

 

Tips For Selling Fine Wines

Do you want to get into the wine business? If you’re looking to sell fine wine, you’ll have to take the right approach. Use these tips if you’re trying to boost your sales.

Focus On The Label

Wine isn’t just about taste; it’s about presentation. If a bottle of wine looks great, people will be much more interested in buying that wine.

People often give wine as a gift, and they want that wine to look nice. Make sure you create a beautiful and memorable label for the wines that you sell. When people see your wines, you want them to be impressed. Create the kind of label that will make a big impression.

Price Your Wines Appropriately

When you list your wines, you need to make sure you sell them at the right price. Look at other comparable wines. What are those wines selling for? You should try to keep your wines in the same general price range.

You want to make sure you earn a profit on the wine that you sell, but you don’t want to price yourself out of the market. Do plenty of research before you set a price for your wine. You should be able to come up with the ideal rate.

Provide Your Customers With Detailed Information

If someone is buying a cheap bottle of wine, they probably aren’t concerned with the details. A lot of simply want to get a pleasant-tasting wind at an affordable price. If a person is going to be paying more for their wine, however, they will want to know exactly what they are buying.

It’ll be much easier for you to make sales if you give your customers detailed information about the wine that you are selling to them. They should know where the grapes were grown. They should understand the conditions the grapes were grown in. They should know what kind of flavor palette the wine has.

When someone is buying a fine wine, they want to know that they are going to enjoy it. If you provide detailed information about the wines you are selling, people will be all the more willing to take a chance on them.

Tell People What To Pair With Your Wines

People often buy fine wine because they want it to serve as a compliment to something else. Whether your customers are looking for a wine to serve with cheese or a wine to pair with a pasta dish, you will want them to know that the wine you have chosen is a good match.

If you tell people exactly what they should pair with their wine, they’ll be far more likely to purchase it. Not every customer is an expert when it comes to fine wines. There are many customers that prefer to have a bit of guidance when making purchases like this.

Allow Customers To Write Reviews

If you are going to be selling your wines online, you should allow other customers to write reviews. If you believe that the quality of your wines is high, writing reviews should only help you.

If potential customers see that someone else has rated a wine highly, they will be all the more likely to purchase that wine. Don’t worry about bad reviews; have faith in the quality of the wines that you are selling.

Give Customers The Opportunity To Taste Your Wines

Sometimes, a product description can only tell you so much. If you really want people to know what your wines are like, you’re going to have to give them the chance to taste them. People that attend wine tastings usually wind up buying at least one bottle of wine.

If you have the facility for it, you should allow for wine tastings. Whether you require people to schedule their tastings or have tastings that are open to the general public, having wine tastings could give your business an impressive boost.

If you’re trying to sell fine wines, you should try to follow some of the advice above. At times, it can be challenging to sell fine wine. After all, there are many different wines on the market. Thankfully, this advice should help you to attract customers and sell your wine successfully.