Like many other industries, it’s important for us to play a part when it comes to trade shows. Whether you’re participating as a vendor for the first time or you’re a veteran wine vendor, you want to make your company, and product, stand out from the competition. Here are some important tips to consider when playing the vendor role at a trade show:
Presentation for your booth is incredibly important. While we know that big vendor booths attract a lot of attention, we also don’t want to break the bank spending a lot of money on such a large and prominent space. So, going for a smaller booth size but putting a little more investment into your promotional material can go a long way. For example, rather than just getting any old typical table cover, you can get high-quality custom designed table covers that will help your brand stand out and make better use out of that type of real estate. You may also save yourself some headaches by getting stretch-fit covers vs typical cheaper ones so that you don’t have to deal with shifting cloth or double-sided tape.
The most important thing here is making sure that you have a decent designer working on your material. Colors that blend well, imagery that is appealing, and making sure that print doesn’t come off pixelated are all important factors when trying to make a good impression on visitors to your booth. Your promotional material can include overhead banners, standing banners, brochures, and even raffle items.
Arguably more important than your promotional material, interaction with your prospective customers is of most importance. It doesn’t matter if your material doesn’t look as good, you must be able to converse with your customers and give them value. Don’t try to oversell. Get to know them on a personal level and they will be able to relate to you more easily. Be excited to learn about each person, as they’re full of their own experiences and stories, and they love having someone to listen. Even as a sales person, listening to a customer will make them improve trust in you and increases your likability. At that point, you can pretty much sell them whatever you want.
Trade shows are important, so make sure that you’re participating in them to expand your network. Just be sure to make note of these important tips as they’re going to help you stand out from the competition and increase your return on investment.